”Took a breather in the midst of the chaos of Santa season to look at our numbers so far this holiday cycle, and they are looking really great! Our 2019 Santa revenue is sitting at $87,390 so far, and we have 17 more sessions to proof before we wrap things up for 2019.

My goal was to hit 6 figures with Santa for 2019 (we did just over $80k in our first year 2018), and I think we should hit that and surpass it a bit by the time the book is closed on this year.

My many thanks again to Larry for his educational insight into how to make Santa a winning formula for our studio. I hard for me to imagine fine art Santa not being a huge part of our brand even though we have just been doing it a little over a year. It continues to be a real game changer for our studio. My thanks again!"

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Ted and Rachel Linczak


”I didn’t know what to charge for my work, so I took Larry’s rate card, put my name on his, and printed it out. The client wrote a check out for $3350 without batting an eye. My average sale last year was $2230, a figure achieved only because I had something unique in my market. West change for me? Saying no to a client that just wants digitals. Thank you, Larry, you changed my life!"
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Brian Gregory Wilson


”Larry's classes changed the way I create at my studio. I have been photographing children for 10 years and while I have created themes and sets throughout the years, I never really thought about "why" certain themes worked while others didn't. Larry walked us through the how and why of parents booking sessions, the story they are looking for and the art they want hanging on their walls. Come prepared to work! People will buy wall portraits and albums from a theme if you do them correctly! If you are on the fence about the investment in this class, stop thinking and just sign up. You will make back the investment in one session with the knowledge you gain!"

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Jeanine McLeod